Tracy Hopfer — Entry-Level Web Designer and Developer

About me

Associate degree in web development and design earned in December 2023.
Hand-code responsive websites with HTML and CSS, using AI tools to support website and app development, content creation, and illustration. Independently plan, review, and test each project.
Founded Web Renew LLC, launched 10 planner apps on Etsy, and published a children’s picture book.
Bring extensive printing-press experience that strengthened my ability to follow specifications, maintain quality, and troubleshoot problems.
Seeking an entry-level web design or development role, either remote or near West Bend.

Skills

Web

HTML5, CSS3, responsive web design, foundational SEO, metadata, structured data, W3C validation, WordPress, and Drupal

AI tools

Claude for coding, app development, website updates, troubleshooting, and content drafting; Adobe Firefly for illustration

Design

Adobe Photoshop fundamentals, image touch-ups, page layout, and basic logo design

Tools

Google Sheets, Docs, Slides, and Apps Script; Microsoft Excel, Word, and PowerPoint

Publishing

Amazon KDP, BookBolt, and Etsy

Education

Associate of Applied Science

IT – Web Developer & Design Specialist
Moraine Park Technical College · December 2023 · GPA: 3.9

Completed the full web project lifecycle: discovery, scope definition, sitemaps, wireframes, mockups, development, testing, launch, proposals, and budgeting.

Work history

Owner

Dec 2024 – Present

Web Renew LLC · West Bend, Wisconsin

Launched 10 planner web apps that save data to each buyer’s Google Sheet. Defined the page structure and visual design, used Claude to generate the code and illustrations, and configured, tested, and troubleshot every app.
Created buyer setup guides and Etsy listings with Claude, then revised the content for accuracy, clarity, and alignment with my intended message.
Hand-coded tracywitz.com and my online résumé, then used Claude to refine the design, code, and SEO. Validated the pages with W3C HTML and CSS tools.
Published the 32-page children’s picture book Tobby’s Fall Harvest Adventure on Amazon KDP under the name T. A. Witz. Directed the story and visual selections, used Claude for writing support, created illustrations with Adobe Firefly, refined them in Photoshop, and designed the page layouts in BookBolt.

Student Intern, Website

2023

Western States Envelope and Label

Updated the company website in Drupal: product pages and categories, PDF catalogs, images, and holiday dates.
Wrote SEO meta titles, descriptions, and keywords, and edited product images in Photoshop to match product descriptions.

Student Intern, Social Media

2023

Adron Tool Corporation

Set up the company’s Facebook and LinkedIn business pages and created recruiting posts, a blog, call-to-action buttons, and optimized images.
Helped the client plan the posting schedule.

References available on request.

Portfolio

Websites I coded for my classes, plus my newest work. Tap a picture to see it.

Web Renew LLC

My business website. Hand-coded, then refined with Claude.

Planner Apps (2026)

Ten planner web apps on Etsy that save data to each buyer’s Google Sheet. I defined the page structure and visual design, used Claude to generate the code and illustrations, and tested every app.

Tobby’s Fall Harvest Adventure (2026)

32-page children’s picture book on Amazon. I directed the story and pictures, made the illustrations with Adobe Firefly and Photoshop, and designed the page layouts in BookBolt.

Web Trends

Fall 2023, Emerging Web Technology class. A showcase of design and development trends and the tools designers use.

Jumpin’ Java Café

Fall 2021, E-Commerce Design & Marketing class. A coffee shop website focused on design and marketing.

Internships (2023)

Website updates for Western States Envelope and Label, and social media for Adron Tool. See the Facebook posts (PDF) and LinkedIn posts (PDF).